We Need More Musicians (Making Music) On YouTube
Updated: November 20, 2024
Summary
The video delves into why content related to the music business attracts more viewers on YouTube than music itself. It stresses the need for diverse content like video essays, music criticism, gear reviews, and personal opinions to meet audience preferences. Creators face challenges balancing algorithm demands for views with creating meaningful content on music creation and independent musicianship, emphasizing the importance of value delivery and storytelling for audience engagement. The speaker shares their YouTube journey, starting with basic equipment and evolving their style over time through experimentation and consistent audience engagement. Encouragement is given for creators to persist, adapt to changing preferences, and explore music's potential as a visual medium on YouTube while collaborating with other musicians to enhance content quality.
Appeal of Music Business Content
The speaker discusses why content about music business tends to be more appealing to audiences on YouTube than music itself.
Importance of Variety in Music Content
The importance of creating diverse content including video essays, music criticism, gear reviews, and personal opinions to cater to audience preferences on YouTube.
Challenges in Content Creation
Addressing the challenges faced by creators in balancing between catering to YouTube algorithm preferences for views and creating meaningful content about music creation and independent musicianship.
Personal Experience on YouTube
The speaker shares their personal journey on YouTube, starting from humble beginnings with basic equipment to gradually finding their style and engaging with audiences over time.
Evolution of Content Creation Process
Discussion on the evolution of content creation process, experimenting with different styles, and the importance of delivering value to the audience consistently.
Struggles with YouTube Algorithm
Exploration of the challenges posed by the YouTube algorithm, the need to capture audience interest with thumbnails and titles, and competing with other content on the platform.
Showcasing Music Process as a Story
Emphasizing the importance of showcasing music creation as a story to engage audiences, collaborating with other musicians to enhance content quality, and urging for more visionary approaches in content creation.
Overcoming Discouragement in Creativity
Encouragement for creators to persist despite setbacks, refining presentation and adapting to changing audience preferences, highlighting the potential of music as a visual medium on YouTube.
FAQ
Q: What types of content are mentioned as more appealing to audiences on YouTube than music itself?
A: Video essays, music criticism, gear reviews, and personal opinions are mentioned as types of content that tend to be more appealing to audiences on YouTube than music itself.
Q: How does the speaker suggest creators should balance between catering to YouTube algorithm preferences and creating meaningful content about music creation and independent musicianship?
A: The speaker suggests that creators should address the challenges by creating diverse content including video essays, music criticism, gear reviews, and personal opinions to cater to audience preferences while still creating meaningful content about music creation and independent musicianship.
Q: What is emphasized in the discussion regarding the evolution of content creation process on YouTube?
A: The discussion emphasizes experimenting with different styles, finding one's unique style, and consistently delivering value to the audience as crucial aspects of the evolution of content creation process on YouTube.
Q: What challenges are discussed in relation to the YouTube algorithm and content creation?
A: The challenges discussed include the need to capture audience interest with appealing thumbnails and titles, and the competition with other content on the platform while still showcasing music creation as a compelling story to engage the audience.
Q: How does the speaker suggest creators enhance the quality of their content about music creation?
A: The speaker suggests enhancing the quality of content about music creation by collaborating with other musicians, showcasing music creation as a story, and adopting visionary approaches in content creation.
Q: What encouragement is provided to creators despite the challenges discussed?
A: Creators are encouraged to persist despite setbacks, refine their presentation skills, and adapt to changing audience preferences, highlighting the potential of music as a visual medium on YouTube.
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