How To Start a Digital Marketing Agency from Scratch In 2024 (Complete Tutorial)

Updated: November 20, 2024

Darrel Wilson


Summary

The video delves into the growth of online digital agencies and transactions in 2020, emphasizing the significance of digital marketing and branding. It provides a comprehensive guide on website creation using NameHero hosting and WordPress, covering essential customization steps for headers, footers, and overall theme designs. The importance of strategic audience selection, limited service offerings, legal structure decisions, and efficient freelancer hiring practices are highlighted for ensuring business success and growth in the digital marketing landscape.


Introduction to Digital Agencies and Online Transactions

The growth of online digital agencies and online transactions in 2020, including statistics on PayPal transactions and digital marketing spending.

What is a Digital Marketing Agency?

Explanation of digital marketing agency types and examples of businesses like web design agencies, SEO companies, and social media marketing businesses.

Chapter 1: Making Your Website

Step-by-step guide on making a website, including getting a domain, hosting, installing WordPress, and using a digital agency-focused theme.

Chapter 2: Business Aspects

Covering the importance of branding, operating a digital marketing business, white labeling vs. freelancers, hiring freelancers, writing proposals, contracts, pricing, and payments.

Chapter 3: Marketing Strategies

Importance of marketing in starting an online business, discussing marketing strategies, and how to approach marketing for a digital agency.

Web Hosting with NameHero

Details on NameHero web hosting, benefits, discount offers, and selecting hosting plans like the plus cloud or turbo cloud.

Installing WordPress with NameHero

Guide on installing WordPress on NameHero hosting, using NVMe storage technology, selecting packages, entering domain details, and completing the setup.

Customizing WordPress with NameHero

Instructions on customizing WordPress, including changing text, adding elements, styling, importing demos with the Elementor page builder, and using the essentials WordPress theme.

Adding Space to Elements

Learn how to add space to elements on your website using padding. Padding is a simple way to create space between sections and elements.

Switching Demos

Explore how to switch demos on your website to try out different designs and layouts. Importing new demos can give you a fresh look for your site.

Creating Additional Pages

Learn how to create additional pages such as an About Us page or a Contact Us page. Adding pages to your website helps provide more information and functionality to users.

Customizing Header and Menu

Discover how to customize headers and menus on your website using templates and a header builder. Customizing headers and menus can enhance the design and functionality of your site.

Designing Footer

Learn how to design and customize the footer of your website using the footer builder. Customizing the footer adds a professional touch to the overall look of your site.

Understanding Theme Options

Explore the backend theme options provided by the Essentials WordPress theme. Features like logo upload, page padding, pop-up creation, and more are covered to help you understand the theme settings.

Setting Pop-up for First-time Users

Setting up a pop-up for first-time users visiting the website to enhance user experience.

Customizing Pop-ups and Sidebars

Customizing pop-ups using a pop-up builder and brief mention of sidebars on blog posts.

Managing API Keys and Cookie Consent

Entering Google API keys for Google Maps, configuring cookie consent settings, and linking to policy pages.

Page Transitions and Custom 404 Page

Adjusting page transitions, creating a custom 404 page for handling incorrect links on the website.

Banner Creation and Search Section

Enabling banners at the top of the website, customizing banner text and colors, configuring the search section design.

Customizing Social Icons and Colors

Linking social icons to specific social networks, setting primary and secondary colors for the website.

Implementing Header and Footer Designs

Applying header and footer designs globally, enabling banner text and background color changes.

Typography and WooCommerce Store

Setting specific typography for the website, configuring WooCommerce store layouts and designs.

Managing Page Background and Section Designs

Defining page background colors, configuring section slides, and dark section navigation.

Color Implementation and Advanced CSS

Utilizing global colors for website design, creating gradient color schemes, and inserting CSS in the advanced section.

Starting a Business: Client Selection

When starting a business, it's essential to choose your audience carefully instead of targeting everyone. Focus on clients who are suitable for your services to ensure success and better engagement.

Developing Services: Importance of Offering Few Services

Offering a limited number of services, ideally three to four, is crucial for beginners. Overloading with multiple services can dilute your brand image. Focus on core services like web design, app development, and marketing to maintain a strong brand identity.

Legal Structure: Choosing a Business Entity

Selecting a suitable legal structure like an S Corp or LLC is vital for protection and tax benefits. Different business types offer various levels of personal liability and tax obligations, so understanding each option is crucial for your business's long-term success.

Hiring Help: Working with Freelancers

Utilizing freelancers through platforms like Fiverr and Freelancer.com is cost-effective and efficient, especially for small businesses. Freelancers can assist with various tasks, allowing you to scale your business without the commitment of hiring full-time employees.

Accepting Payments: Importance of Contracts

Using online contracts and proposals is crucial for protecting your business from chargebacks and legal issues. Contracts ensure clarity on services, pricing, and terms, reducing the risk of disputes and financial loss.

Hiring Freelancers

Discusses the strategy of hiring freelancers, focusing on finding individuals who are somewhat experienced and getting started out, rather than those who are already popular and charge high rates. Emphasizes the benefits of hiring freelancers before they become highly sought after.

Finding Freelancers

Compares hiring freelancers who have earned a significant amount on platforms like Upwork with those who are less experienced but on their way up. Prefers hiring individuals on the path to success to avoid high rates and waiting lists.

Preferential Hiring Approach

Shares a hiring approach that involves identifying freelancers who are on their way to the top but not yet highly popular. Highlights the importance of hiring freelancers before they reach the peak of their career to build a strong working relationship.

Utilizing Platforms like Fiverr

Mentions the benefits of using platforms like Fiverr to find freelancers with good portfolios. Advises individuals to review freelancers' work and make decisions based on personal preferences rather than relying on recommendations.

Avoiding Highly Popular Freelancers

Discusses the drawback of hiring extremely popular freelancers who may not prioritize building a relationship. Suggests avoiding freelancers with a high number of orders in queues and focusing on individuals who are dedicated and open to collaboration.

Exploring Freelancer Platforms

Recommends exploring platforms like Freelancer.com to find freelancers based on reviews and portfolio. Emphasizes the importance of effective communication and building relationships with freelancers.

Warning about Scams

Provides insights into common scams targeting businesses, including fraudulent schemes involving fake payments, credit card fraud, and misleading emails. Highlights the importance of being cautious and verifying information to avoid falling victim to scams.

Protecting Against Scams

Discusses steps to protect against scams, such as being cautious of emails requesting personal information, avoiding cashing suspicious checks, and staying vigilant about potential fraudulent activities. Advises on leveraging resources like Dun & Bradstreet for verifying business information.

Marketing Strategies

Explores various marketing strategies, including leveraging Google Maps for local visibility, creating engaging social media profiles, and utilizing online directories like Yelp and Trustpilot. Recommends active participation in community events and industry-specific forums for networking and building credibility.

Long-Term Marketing Tactics

Discusses long-term marketing tactics, such as Facebook ads, content writing, and search engine optimization (SEO). Emphasizes the importance of creating valuable content, engaging in core marketing tactics, and utilizing display ads for branding purposes.

Optimized Ads for Branding

Discusses the effectiveness of ads that optimize for any website, resizing based on the website. Emphasizes the importance of branding for getting the business name out, focusing on impressions rather than conversions.

Targeted Leads and Marketing Strategies

Introduces a website for finding targeted leads and provides tips on content writing strategies. Emphasizes the importance of consistent marketing efforts and proactive engagement with reviews to show a lively presence and build a positive reputation.

Positive Marketing Strategies and Conclusion

Encourages following the provided marketing strategies step by step for a pleasant marketing experience. Concludes the video by offering support for questions related to digital marketing and sharing personal experiences in the digital marketing field.

Final Remarks and Call for Questions

Shares personal experience in hiring freelancers and working in digital marketing. Emphasizes the learning journey in digital marketing, highlighting the importance of trial and error and continuous development. Encourages viewers to ask questions in the comments section.


FAQ

Q: What are some common types of digital marketing agencies?

A: Common types of digital marketing agencies include web design agencies, SEO companies, and social media marketing businesses.

Q: What are the steps involved in making a website?

A: The steps involved in making a website include getting a domain, selecting hosting, installing WordPress, and using a digital agency-focused theme.

Q: Why is branding important for a digital marketing business?

A: Branding is important for a digital marketing business as it helps create a strong brand identity, attract clients, and differentiate from competitors.

Q: What are the key considerations when selecting a web hosting provider like NameHero?

A: When selecting a web hosting provider like NameHero, key considerations include benefits, discount offers, selecting hosting plans, and the ease of installing WordPress.

Q: How can padding be used to add space to elements on a website?

A: Padding can be used to create space between sections and elements on a website, enhancing the overall design and layout.

Q: Why is it important to choose a specific audience when starting an online business?

A: Choosing a specific audience when starting an online business is important to ensure better engagement, targeted marketing efforts, and increased chances of success.

Q: What is the significance of offering a limited number of services for beginners in business?

A: Offering a limited number of services for beginners in business helps maintain brand focus, establish expertise, and avoid diluting the brand image.

Q: Why should businesses consider using freelancers for certain tasks?

A: Businesses should consider using freelancers for certain tasks as it is cost-effective, allows for scalability, and provides access to specialized skills without the commitment of hiring full-time employees.

Q: What are some common marketing strategies discussed in the context of starting a digital agency?

A: Common marketing strategies discussed in the context of starting a digital agency include leveraging Google Maps, engaging in social media marketing, utilizing online directories, and focusing on SEO.

Q: How can businesses protect themselves against common scams targeting businesses?

A: Businesses can protect themselves against common scams by being cautious of emails requesting personal information, avoiding cashing suspicious checks, and verifying information before proceeding with any transactions.

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